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SCOPE OF DIGITAL MARKETING FOR PROFESSIONALSThe world is going digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. Today all the people round the world are spending lot of their time and money online this can be proved by the following data every second 6, 84, 478 items shared on Facebook, every second 1, 00, 000 tweets, every second 2, 00, 000, 0 Google search queries, every second 571 websites created, every second $2, 72, 000 spent online etc. Along with the large companies all the small and medium enterprises (SME) are making their online presence.WHAT IS DIGITAL MARKETINGAs you know marketing is the activity of maintaining the relationship between the buyers and sellers by selling and buying of the product. Similarly online advertising is a type of business promotion which uses internet to deliver marketing messages to attract customers. In online marketing you can promote product and services via websites, blogs, email, social media and mobile apps.To know more about digital marketing you can watch this videohttps://youtu.be/9cmVl7mpfkU?t=54There are various job profiles for digital marketing fresher/ professionals-1. DIGITAL MARKETING MANAGER-This is one of the highest positions in the field of digital marketing. The work of the digital marketing manager is to develop various strategies and has to manage campaigns that will drive more traffic to his website. But for this position fresher has to learn about marketing fundamental deeply and must have good experience to work at this post.2. WEB DEVELOPERWeb developers and designers are the people who create amazing websites for their customers. Their work is to create an attractive websites which can attract large traffic. If you want to make your career as a web developer you must learn coding and designing of websites according to Google parameter which will help you to get your website higher rank on search engine.3. SOCIAL MEDIA EXECUTIVEThis is the coolest job for you if you want to make your career in the field of digital marketing. As a social media executive you must have to make your website popular on social media, you can do it by tweeting, facebooking or by creating your blogs. But your job is not finished here you must have to keep check on latest social media trends. You must have the knowledge of all social media platforms.4. CONTENT MARKETER/ WRITERIf you think you are an amazing writer and you can write unique content then content writer is a perfect job profile for you. Thousands of job for this profile are there in the market because a website can get higher search ranking only if its content is good along with its architecture. For becoming a successful content writer you must have good English language knowledge and you must learn how to write good content because “Content is King”.In order to know what skills are required to become a good content writer you can go through this video https://youtu.be/kfiYXowNzdg?t=116Many more job roles are available for you in the current market if you are a digital marketing professional such as-• Analytics Manager.• SEO Expert.• E- Commerce Manager.• Email marketing Manager. There are thousands of job opportunities in the field of digital marketing because this is a most growing field. Students also can become digital marketing professional and can also do work from home and can earn as much as they want.But for becoming digital marketing professional first you have to learn all the marketing fundamentals and digital marketing strategies because if there is thousands of jobs in this field then there is also a lot of competition among the companies. If you cannot do well then you will be out of the race so first it is very important to join digital marketing course from any good institute and then start your career in digital marketing and earn as much as you want.If you want to learn digital marketing you can get enrolled into the job focused “Digital marketing” program started by ETL LABS Pvt. Ltd., Gomti Nagar, Lucknow. This program is mentored by IIT/IIM industry experts. You can visit us at http://etleducation.com
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HR ROUND INTERVIEW QUESTIONS FOR FRESHERS1.Tell me something about yourself?•Good morning and thank you for giving me this opportunity to introduce myself.•I am …………… from Lucknow.•I have done my……… (your course name) in ………(your branch) from……….(your college name).•I have done my internship/project with………. (company or institute name) for 6 months, where I learnt various technical and non-technical skills.•My hobbies are…………(your hobbies).2. Why should we hire you? I feel there are 4 main reasons why you should hire me-•I am very focused person who likes to overcome challenges.•I am a team player.•I am looking for a long term career with your organization.•I feel the role which the company provide me is inline with my expectations and interest.3. What are your strengths? Some of my strengths are-•Energetic, imaginative, adaptable, humanitarian, resourceful, •Inventive, original, accepting, devoted, loyal•Generous, optimistic, enthusiastic, courageous, patient, persistent.4.What are your weaknesses?•Self-involved- When I am onto something I focus and give my 100% which keeps me busy whole day.•Possessive- I am very possessive about my work.•If I fail at something. I keep doing it until I get it right.•Self-absorbed- Sometimes I skip my lunches to complete the tasks I am on to.5. What is your dream job?•My dream job is Marketing Head for a reputed firm like yours (you can describe about your dream job).•And the sales role which I have applied for is the beginning of my journey towards my goal.•Also I am ready to give my best for achieving the goal.6.What do you think about money?•Money comes second to knowledge.•It is never a priority for me.•As, I am the only earning member of my family that’s why I need a decent package that can help me to save atleast 5000/- for future expenses.7.What are your expectations from this job? Some of my expectations from this job are-•Learning new things over the period.•Good exposure to client communication and obviously a good pay that justify my role and skills.8.Where do you see yourself 5 years from now?•I see myself as becoming more skilled, more efficient, and more professional and at higher position in the company that would never loose me at any cost.•I want to devote the next few years in learning new skills, taking up challenging jobs and putting in my hard work to grow.9. Why do you want this job? •I am looking at this role as an opportunity and according to me your company is the best platform for me to start a long- term career.•It will definitely help me to gain experience and knowledge for my career growth which will be in turn also helpful for your company.10.What is your long-term goal? My long- term goal is to –•Live a happy life and have my own online business.•Help needy people.11.Would you lie for the company?•No I won’t.•It is beyond my personal ethics.•People who lie has to suffer at the end. For example, Satyam scandal, Vijay Malya, etc.12.Explain why you will be an asset for our company? I will be an asset for your company because-•My skills.•Helpful nature.•Passion for work.
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CAREER AS A DATA ANALYSTWHAT IS DATA ANALYTICS?Data Analytics is the science of analyzing data to convert the given information into useful knowledge. This knowledge could help us to understand the data in a better way, and in many contexts enable us to make better decisions. DATA ANALYSTSData analysts are the persons who compile and analyze data and statistics for businesses in order to identify problems and suggest possible solutions for that problem and convert that data into useful information. They might also design and build databases to get the information they need, they also ensure data accuracy, and make recommendations to business managers about how to improve efficiency or quality of data based on their findings or results.RESPONSIBILITIES OF DATA ANALYSTDepending on their level of expertise, data analysts may involve in following activities:They work with IT teams of the company, management and/or data scientists to determine organizational goals.Data analyst examine large pre-existing databases in order to generate new and useful information.Clean data to remove irrelevant information.Analyze and interpret results or useful information using standard statistical tools and techniques.Identify new methods to make the process faster.Provide concise and clear data reports on time for management.Design, create and maintain relational databases and data systems.Solve code problems and data-related issues.NON- IT PROFESSIONALS CAN BECOME DATA ANALYST OR NOT?Non-IT professionals do not have to worry so much. The path to becoming a good big data analyst is not very difficult, it includes both art and science. Core skills of analysing, visualising and communicating and interpreting data are not limited to IT professionals only. If any non-IT professionals can have such qualities then he can also make his career as a data analyst. Your comfort and interest in mathematics and statistics can level you up.In short, we can say that anybody can become a Big Data analyst. They only have to develop these five skills in them which are-1.LEARN PROGRAMMINGLearning how to write a program and how to code is an essential skill in the Big Data analyst’s career. You need to learn coding to perform various statistical and numerical analysis on the given data. There are several computer languages that you must learn if you want to become a successful data analyst such as Java, R, Python, C++ etc. It is a true fact that if you know any one of the language well then you can easily learn the rest of the languages. Hands on experience with these languages and programming will help in your learning effort. After learning these programming language you will become a professional programmer and you can start your career as a big data analyst.2. KNOWLEDGE OF VARIOUS TECHNOLOGIESFor becoming a professional data analyst knowledge of programming languages is not enough. You must learn some technologies which include various tools, hardware and software. Some basic tools include SQL, R, Microsoft Excel. At the higher or at enterprise level you must learn some advanced tools such as SPSS, Cognos, SAS, MATLAB are important to learn as are Python, Scala, Linux, Hadoop and HIVE.The rest of the technologies depend upon the environment and work level of the company.3. QUANTITATIVE OR MATHEMATICAL SKILLSAs a big data analyst, along with the programming, coding and other basic and advanced tools quantitative skills are also needed. The quantitative skills needed for data analysts include calculus, statistics, matrix algebra and also probability.By learning these skills, you will have a strong foundation in numerical analysis.4.UNDERSTANDING OF BUSINESS AND OUTCOMESAll the skills that are discussed above are useless if they are not applied to the business setting. All big data analysts need to have a strong understanding of the business and domain they operate in.If they have good domain understanding then they can effectively communicate with the different stakeholders. They also must have the knowledge of business outcomes.5. INTERPRETATION OF DATAOf all the skills we have outlined, interpretation of data is the outlier. It is the one skill that combines both art and science. In most of the companies most of the employees are unable to understand the data of their own company. These employees often rely on pre configured reports and dashboards to derive their insights. Unfortunately, this approach is dangerous. It does not provide a holistic view of the data procurement and analysis process.This problem is often compounded by the fragmentation of data systems. In order to grow in your career as a data analyst you must build these five skills in yourself. For the development of these skills you can join Data Analytics course conducted by ETL Labs Pvt. Ltd. where you can learn all programming languages along with the mining of data and quantitative skills that are described above. For any query and for more information you can visit at- http://etleducation.com/
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ANDROID DEVELOPMENTIn present time Android Development has gained an amazing momentum and is the most demanded career option for many youngsters. Android is an open source operating system for touch mobile phones, smart phones and computer tablets. It was launched in 2007, by Google. Android is the most common platform for mobile development. Each Android App is unique from the other and requires expertise to develop.As mobile apps connect more of the planet, and enable users around the globe to engage in more interesting and innovative ways than ever imagined, the job of the mobile app developer has become ever more enriching, fulfilling, and necessary to the modern global economy. The mobile apps we use every day have changed the way we conduct business, the way we communicate and consume entertainment, the way we learn things about the world. You wouldn’t be wrong if you thought mobile app development sounded like one of the coolest job industries of the moment.The Hard Skills: What to LearnFirst things first: the technical skills. Android development can be done on a Mac, Windows PC, or Linux computer. You’ll also need an Android device. Here’s the short list of the must-know tools to become an Android developer.JAVAThe most basic building block of Android development is the programming language Java. To be a successful Android developer, you’ll need to be comfortable with Java concepts like loops, lists, variables, and control structures. Java is one of the most popular programming languages used by software developers today, so learning its ins and outs will stand you in good stead for work even beyond the Android platform.SQLYou’ll also need to learn the basics of SQL in order to organize the databases within Android apps. SQL is a language for expressing queries to retrieve information from to databases. Once you can write it, there won’t be any questions you can’t ask of your data.REASONS TO CHOOSE ANDROID APP DEVELOPMENT AS A CAREEROPEN SOURCE PLATFORM: This means that this open source platform facilitates developers, a lot of creative freedom to develop Android Apps with great ease. This also means that one can learn Android, develop an app, and launch it for free without spending anything other than your time and effort.GOOD ONLINE SUPPORT: There are numerous Android support communities available online, that offer excellent online support to developers in creating Android Apps with much ease. This support platform will give a chance to learn and gain your footing in this field.OPPORTUNITIES TO EXCEL: With rapidly increase in smartphone users across the globe, The demand for Android App Developers is also increasing at a greater pace because businesses want to reach out to their customers, gain visibility, visibility, increase awareness, through Apps. Hence there is ample scope for Android developers to develop user-friendly and excellent Apps and gain recognition.CAREER SCOPEThis is an interesting career path to choose, because this platform is used to develop Apps for various sectors from Gaming & entertainment to many business and industrial sectors. All of them require Apps that works efficiently on Mobile devices.There is no dearth of career opportunities for an Android developer; you can efficiently work individually or from a company as a coder, programmer, developer, software engineer, mobile UI & UX designer.Whichever designation you work for, it is your passion and your efficiency that will make you stand best from the rest.CONCLUSION:Android development is scaling high in recent days. Youngsters are getting inclined towards this field, because learning and gaining experience in this field is not only enriching but it is fun as well.When you opt for a career in Android development, ensure you put in your best efforts in learning and gaining experience in this field. Employers are looking for those candidates who possess time management, communication, and team spirit skills apart from the technical.If you want to learn android app development then you can join android development course conducted by ETL Labs pvt ltd at Gomti Nagar Lucknow. This education center is set up under the guidance of IIM Ahmedabad Alumni. It is an authorized UPdesco (a govt of UP undertaking) education center. So get enroll yourself in this course. For more details about this course you can visit at- http://etleducation.com
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LEARN JAVA PROGRAMMINGJava is a general-purpose server-side scripting language originally designed for the purpose of web development and developing dynamic web pages but now used extensively and application development tool as well. Today, Java is widely used by Business Enterprises all over the world for developing web pages and applications, thus, increasing the value of this programming language to a great extent. This is the main reason most of the engineering students perfume Java training course in order to build a promising career in this class based and object oriented programming language. If you also want to build your career as a good programmer then it is necessary to attend internship training program from a good training center to gain working experience and confidence needed to become a professional. ETL Labs pvt ltd offers you qualitative and job oriented internship training on Java web development and application development using the latest technologies and updated course material through our finest and highly experienced trainers. The duration of this course is 80 Hours.ETL Labs Pvt Ltd is a best computer education center in Gomti nagar Lucknow setup under the guidance of IIM Ahmedabad Alumni. The institute is an authorised UPdesco (a govt of UP undertaking) education center, so all certification programs are verifiable at State Govt Office and website. For more information about this training center you can visit at- http://etleducation.com
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CAREER DEFINITION FOR A PHP DEVELOPERPHP developers are a specific kind of software engineer who create websites, applications, and programs using PHP. PHP developers work for software companies, web design firms, IT companies, and many other kinds of businesses. A PHP developer is responsible for writing server-side web application logic. PHP developers usually develop back-end components, connect the application with the other (often third-party) web services, and support the front-end developers by integrating their work with the application. They are also often required to develop and integrate plugins for certain popular frameworks.HOW TO BECOME A PHP DEVELOPERIn order to become a PHP developer, must have the technical skills and knowledge to understand how the process of web page creation works and also must have good communication skills, an eye for details and problem solving ability. A PHP developer uses his knowledge of PHP and computer programming knowledge to create HTML and XML documents, along with other graphics and flash animation.RESPONSIBILITIES OF A PHP DEVELOPERWrite “clean”, well-designed codeIntegration of user-facing elements developed by front-end developersBuild efficient, testable, and reusable PHP modulesSolve complex performance problems and architectural challengesIntegration of data storage solutions (may include databases, key-value stores, blob stores, etc.)Develop and deploy new features to facilitate related procedures and tools if necessary.SKILLS REQUIRED IN PHP DEVELOPER· Strong knowledge of PHP web frameworks (such as Laravel, Yii, etc )· Understanding the fully synchronous behavior of PHP.· Understanding of MVC design patterns.· Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3.· Knowledge of object oriented PHP programming.· Understanding accessibility and security compliance (Depending on the specific project)· Strong knowledge of the common PHP or web server exploits and their solutions.· Understanding fundamental design principles behind a scalable application.· User authentication and authorization between multiple systems, servers, and environments.· Integration of multiple data sources and databases into one system.· Familiarity with limitations of PHP as a platform and its workarounds.· Creating database schemas that represent and support business processes.· Familiarity with SQL/NoSQL databases and their declarative query languages.· Proficient understanding of code versioning tools, such as Git.If you want to become a PHP developer than you must build above mentioned skills in yourself. For this you can join PHP training course conducted by ETL Labs in collaboration with IIT Kanpur and IIM Ahemdabad alumni in Gomti Nagar, Lucknow. This training program is for students, developers and also for those who wants to start their own online business. For more information about us you can visit us at etleducation.com
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CYBER SECURITYWHAT IS CYBER SECURITY?“Cyber security is protecting your cyber assets and critical data.”Cyber security helps you in protecting your important data but the cyber security has never been simple because cyber attacks evolve every day as attackers become more inventive and creative. It is critical to properly define cyber security and identify what constitutes good cyber security. Main use of cyber security is to protect critical data of any organization and keep all the threats related to cyber security away from the system.Kill chains, zero-day attacks, ransom ware, alert fatigue and budgetary constraints are just a few of the challenges that cyber security professionals face. Cyber security experts or professionals need a stronger understanding of these topics and many others, to be able to confront those challenges more effectively.IMPORTANCE OF CYBER SECURITYCyber security is important because each and every organization has some important and confidential data at their computer systems for example we can say that departments like , military, corporate, financial, and medical organizations collect, process, and store unprecedented amounts of data on computers and other devices. A significant portion of that data can be sensitive information, whether that be intellectual property, financial data, personal information, or other types of data for which unauthorized access or exposure could have negative consequences. Organizations transmit sensitive data across networks and to other devices in the course of doing businesses, and cyber security describes the discipline dedicated to protecting that information and the systems used to process or store it. As the volume and sophistication of cyber attacks grow, companies and organizations, especially those that are tasked with safeguarding information relating to national security, health, or financial records, need to take steps to protect their sensitive business and personnel information.WHAT ARE THE BENEFITS OF CYBER SECURITY FOR BUSINESS?It Can Protect Your Business – The most important and biggest advantage of the cyber security is it protects critical data of your business. This will allow your employees to surf the internet as and when they need, and ensure that they aren’t at risk from potential threats.Protect Personal Information – One of the most valuable commodities in the digital age is personal information. If a virus is able to obtain personal information regarding your employees or customers, they are quite capable of selling your customers data to some other company of your field.Protects Productivity – Viruses can slow down personal computers to a crawl, and make working on them practically impossible. This can cause a lot of wasted time for your employees, and can often bring your entire business to a standstill.Denies Spyware – Spyware is a type of cyber infection which is designed to spy on your computer actions, and provide that information back to the cyber-criminal. Great cyber security can prevent this spyware from taking effect and ensure that your employees’ actions remain private and confidential within your workplace.Prevents Adware – Adware is a form of computer virus which fills your computer with advertisements and is fairly common. However, all these adverts can really have an impact on productivity and can often allow other viruses to enter your computer once you’ve accidentally clicked on them.A Consolidated Solution – The very best kinds of IT security for your business will offer a comprehensive solution to protect against a diverse range of issues. Ideally, your security needs to include a firewall, anti-virus, anti-spam, wireless security and online content filtration.Support Your IT Expert – It might be unpleasant to hear, but most cyber-criminals will have much more experience than your average employee when it comes to digital crime. The best IT security systems can provide your team with the features and support that they need to effectively fight against even the most determined criminal.Inspire Confidence in Your Customers!– If you can prove that your business is effectively protected against all kinds of cyber threats, you can inspire trust in your customers and clients. They will then feel more confident when purchasing your products or using of your services.To read about more benefits of cyber security you can visit at- http://www.nouveau.co.uk
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